Social media has drastically changed how people do business. In the recent past, marketers were at the forefront of framing a company's story. Today, the immense popularity of social media allows the consumer to co-create that story.
Consumers are constantly sharing images of everything, and this kind of content creation can give a brand a visual social life of its own even without the marketer's input. One way your food service business can tap into this trend is by creating attractive disposable packaging and building a social community.
Read on to learn more about how to market your brand through social media using disposable packaging such as cups and boxes.
Understand the Trends
Today's consumer has quite a busy lifestyle, and they are looking for ways to save time. Unsurprisingly, many cities are experiencing the on-the-go culture characterized by consumers who want to grab a quick coffee, snack, or lunch as they proceed with the errands of the day.
Those in the food service business are catering to this growing market by not only offering fast and high-quality services but also using attractive packaging to engage the customer.
High-quality paper cups and food boxes allow your customers to enjoy your beverages and food beyond the confines of your restaurant or deli. This creates numerous opportunities to make your brand more visible to potential customers.
In today's busy and social media–dominated world, disposable food packaging does not just serve a functional role but has become an important marketing platform as well.
Invest in Attractive Packaging
In a competitive marketplace, brands that want to win must look good on social media. Many brands report seeing an increase in their customer base after they changed their product packaging. This means investing in attractive and compelling packaging can pay for itself both immediately and in the long-term.
Branding experts recommend using timeless designs to brand fast-moving items such as coffee cups and lunch boxes. Trendy designs tend to lose their appeal after a while but a well thought out design can serve you for much longer.
Work with an experienced and knowledgeable packaging consultant to come up with designs that put your brand in the best light and appeal to your target audience.
Set Up a Fan Page
If you do not have a solid social media presence yet, now is a good time to set up a Facebook, Instagram, and Pinterest page.
A fan page offers you the opportunity to bring your brand to the world through timely social media campaigns and regular content creation and distribution.
More importantly, a fan page, which is visible to everyone, allows users to contribute to the creation of content by sharing images, which may include your coffee cups, cold beverage cups, or the attractive lunch boxes.
An active social media page also lets you create contests to encourage customers to use your disposable packaging and to spread the word about your business. For example, you could ask your followers to buy two cups of coffee and get a free snack packed in your trendy snack or lunch boxes.
Appeal to the Earth-Friendly Crowd
Disposable packaging gets a bad rap in some circles. However, compostable and biodegradable options are available for single-use products.
Earth-friendly is a major trend both in real life and on social media. If you have invested in eco-friendly packaging, do not be afraid to tell this to your customers. More and more consumers are recognizing and choosing businesses that are committed to sustainability.
If you want high-quality and branded disposable packaging, look to Finest City Paper, Inc. We provide more than food and beverage packaging. We also help you create custom logos and designs for all types of disposables. Give us a call today to discuss your needs.